Pfizer: Transforming How We Train with XR
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How do you take a pilot project for immersive technology and introduce it to one of the largest pharmaceutical companies in the world? Pfizer’s Smart Factory Technology Manager, Nick Hockley, says it comes down to one word: “Consistency.” Change is hard. It’s even harder when you reinvent new processes and training with an emerging, evolving technology like VR and AR.

In this episode, Will and Brad talk about what it takes to implement XR in enterprise. Nick reflects on all the necessary steps, from showing proof-of-concept, measuring success and impact, creating AR/VR content in house, having consistent conversations with key decision-makers internally, being patient with the process, and more.

Quote:

"In big corporate structures, change moves at a slow pace.. It’s all about consistency. Do not be deterred the first time you try to bring in a new technology or concept. Consistently find ways to bring your ideas to the right people."

Timestamps:

• Getting started in XR with Pfizer (01:09)
• What was it like implementing new immersive technology (04:19)
• How did you go from pilot project to full-scaled XR deployments? (06:55)
• What has been successful in XR, and how have you measured that success? (13:23)
• In-house app development vs. working with vendors (20:13)
• Changing the dialogue about XR internally as you see success (24:39)
• What does device management look like in enterprise for XR? (28:10)
• Why did you decide to use in-house app developers? (29:37)
• What headsets do you recommend for enterprise? (33:52)
• What might surprise us about the future of XR? (35:55)

About Nicholas Hockley:

Nicholas Hockley is an experienced XR Product Manager with 6+ years of leading teams that develop, deploy, and implement award winning XR solutions for the Enterprise. He manages a portfolio of 3D solutions including but not limited to VR Trainings, Enterprise Metaverse, 3D scanning solutions, and XR device support systems.

He is currently the Solution Owner for the Virtual Reality workstream on the Pfizer Digital Manufacturing team focusing on creating 3D experiences that open new pathways for learning, collaboration, and operation.

About ArborXR:

ArborXR helps organizations confidently manage VR & AR devices at scale, remotely install content, and control what users can see and do in the headset. Our mission is to help people live more meaningful lives through the power of XR. Learn more at https://arborxr.com).

Links & Resources:

• Connect with Nick on LinkedIn: https://www.linkedin.com/in/nickhockley/)
• Connect with Brad on LinkedIn: https://www.linkedin.com/in/brad-scoggin/)
• Connect with Will on LinkedIn: https://www.linkedin.com/in/willstackable/)