Alex Adelman is CEO and Co-Founder of Lolli. While the vast majority of the population doesn't own any Bitcoin, Alex is on a mission to make Bitcoin accessible to all. His company, Lolli, credits its users with rewards in the form of Bitcoin when they shop at any of the 1,000+ online merchants they are partnered with. Alex is a believer that behavioral change doesn’t occur in big shifts; rather, over time through things people are already used to.