When Jon — Co-Founder and Chief Product Officer of ShapeShift — read Satoshi's Whitepaper back in 2011, he scoffed at it. A year later, Bitcoin caught Jon's attention after surging from approximately $1 to $30. The second glance proved to be life-changing, as Jon fell down the proverbial rabbit hole and has been full-time in the space since 2013. In 2014, Jon Co-Founded ShapeShift along with Erik Voorhees, and he is currently Chief Product Officer. One of Jon's core beliefs is that innovation happens when you build for where things are going to be, not where they are.
