E573: What To Do When Your Amazon Biz Is In Trouble
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Dave is back for a solo podcast episode to discuss the things you can do when your Amazon business is in trouble. He opens up about the challenges that he's personally facing with 2 e-commerce brands, and what he did to bring up profitability despite revenue going down 10%-50%.    Today's episode is sponsored by Autron. Maximize your ROI with Autron’s real-time algorithmic bidding, optimizing every ad dollar for smarter spending and higher returns. Start optimizing today and get 30% off for 3 months!   2024 was one of the hardest years of selling on Amazon. Between Google SEO updates and Amazon's fee increases, a lot of sellers have been pushed to their breaking point.    While things may seem bleak, the good will almost always come back around.    But how do you stay afloat while things are in the gutter?    In this episode, Dave talks about the few ways you can save your business that don't include selling your business at a loss.    Takeaways

Many e-commerce businesses are facing financial difficulties, not just you.  Laying off employees can be a necessary but difficult decision to keep your business afloat. Solopreneurs can also consider reducing their salaries during tough times. Cutting advertising costs can help improve financial health. Managing inventory effectively is crucial for cash flow. Shopping around for 3PL providers can lead to significant cost savings. Reviewing SaaS subscriptions can uncover unnecessary expenses.

Chapters

00:00 - Facing Financial Difficulties in E-commerce 03:11 - Navigating Declines in Revenue and Traffic 06:02 - Making Tough Decisions: Layoffs and Cost-Cutting 08:55 - Strategies for Solopreneurs in Financial Trouble 11:46 - Trimming the Fat: Advertising and Inventory Management 15:04 - Optimizing Cash Flow and Reducing Overhead Costs 17:56 - Reevaluating Business Strategies for Recovery 20:54 - Embracing Change and Moving Forward

  As always, if you have any questions or anything that you need help with, reach out to us at [email protected] if you're interested.    Don’t forget to leave us a review on iTunes if you enjoy our content. If you have any questions, send us an email at [email protected]. We'd love to help you in any way we can.    Thanks for listening!   Until next time, happy selling!