(and it's easier than you think)
White papers, eh?
Most newsletters are boring.
They regurgitate stale theories and have no excitement.
But if you want to connect with readers, you have to go beyond. And going beyond means giving personal value.
You don't get that with persona-based methods.
But AI can hyper-personalize. And it's awesome.
How?
Use behavior data
Use past preferences
Use demographics
Use anything that gives you insight into each reader's unique experience.
So next time you're writing a newsletter, ask yourself:
And remember, the key to building meaningful relationships is the ability to solve your readers' problems - one at a time.
