91: Feeling Superhuman with Rahul Vohra
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Derrick’s feeling “superhuman.” Fortunately, he’s a user and lover of the Superhuman product. Maybe that’s why today’s guest is Rahul Vohra, co-founder and CEO of Superhuman.

Today’s Topics Include:

• Reason for Superhuman still being invite-only is not to increase user demand

• Sustainable Word-of-Mouth Growth Engine: If you don’t pick the users, you can’t responsibly work on their feedback

• Purpose of Product and Target Audience: Email is work, and work is email; designed to be meaningful and life changing for high-volume email senders

• Startup Details: Deliberately think through and consider everything deeply from scratch

• Don’t turn down money when bootstrapping to find perfect product market/customer fit

• Knack for knowing what people want, before they know they want something; and helping people realize they want something

• Without active or spending money on marketing, Superhuman’s waitlist keeps growing

• Superhuman’s Values: Create delight, be intentional, and remarkable quality

• Best founders, including Rahul, are unstoppable forces of nature; they leave debris and destruction in their wake

• Time tracking a day in the life of Rahul: 40% managery; 20% recruiting; 14% fundraising; and 11% product, community engagement, and deep thoughts

• Superhuman’s pricing is low, but generates high value; big fan of round numbers

• Business and product metrics: Activation, seat churn, net dollar churn, speed, and reliability rates

• Objective: Refine entire Superhuman experience to exhibit remarkable levels of quality through three key results - ARR, hiring, and product sentiment

• Generate roadmap and find balance to maintain lead over market and continue to grow

• Startup Growth: Pick weekly growth rate; you don’t have to grow faster than you want to

Links and resources:

Superhuman)

Rahul Vohra on LinkedIn)

Rahul Vohra on Twitter)

Rahul Vohra’s Email)

Superhuman Product-Market Fit Survey)

Rahul Vohra on This Week in Startups with Jason McCabe Calacanis)

Rapportive)

TechCrunch)

Product Hunt)

Hacker News)

Google Docs)

GitHub)

Startup = Growth - Paul Graham)

Art of Product on Twitter)

Derrick Reimer) Website

Derrick Reimer on Twitter)

Ben Orenstein) Website

Ben Orenstein on Twitter)

Level)

Level Retrospective)

Level Manifesto)

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