87: Meta Podcasting
The Art of Product
Shownotes Transcript
Ben boldly admitted to doing a “weird” thing. He started listening to “us.” Not necessarily for quality control, but to spark his memory about topics Derrick and he talked about in previous AoP episodes. As a result, Ben’s become addicted to listening to people building companies podcasts. Unfortunately, there’s just not that many of them.
Derrick also admitted to listening regularly to previous AoP episodes. But more so during the early days of the podcast, when he was apprehensive about his own ability on the microphone and wanted to find ways to improve.
Today’s Topics Include:
Cool Podcast with Cold Open: Hit “Play” and start talking
Autophagy: Putting a twist-tie on snack cabinet sucks, but benefits your body and brain
Tuple’s most requested feature: Multi-way calls
Successful Meta-habit: Surveys serve as way to get feedback on product features
Potential strategies for setting a launch date for Tuple
Art of Building a Product and Company: Word-of-mouth, referrals, affiliate programs
Derrick’s Level Launch: Warm email reminder to whet people’s appetite
Mini-funnel Metrics for Level Launch:
500 given access to Level via email
70% open rate for email
182 created user account
41 created a team
Onboarding Process for Level:
Step 1: Create user account
Step 2: Demo account is activated
Fork in the Road: Optimize each phase and equip people to make it through funnel to get feedback on Level
Derrick’s Top 2 Priorities for Level: Documentation and more manual outreach
Derrick gets Ben “Pricing” Orenstein’s advice on who needs Level the most
Derrick’s Plan for Level: Repeat, refine, and resend
Links and resources:
Derrick Reimer) Website
Derrick Reimer on Twitter)
Ben Orenstein) Website
Ben Orenstein on Twitter)
The Art of Product: Episode 78 - Ultraworking with Sebastian Marshall)
Tuple’s Pair Programming Guide)
Drip)