It was inevitable and it is now everywhere. They call it Artificial Intelligence, Machine Learning or Deep Learning. Google made the move early on to improve search results quality and scale up their system.
It’s been a rocky ride so far, and we have not seen the end of the evolution. The entire team of engineers tweaking the algorithms are lead by algorithms named Rankbrain, Bert or Hummingbird.
Bill Slawski from https://www.seobythesea.com/) and https://gofishdigital.com/) takes us on a journey to understand how Google works. The emphasis today is to explain the impact of Machine Learning on Google algorithms and what it means for Search Engine Optimization professionals.
**The SEO Stories series goes through the history of Search by those who made it. **
Laurent's Stuff :
http://www.frenchtouchseo.com/)
https://twitter.com/laurentbourelly)
Bill's Stuff :