Ep. 192: Trickery, Deceit, and Misinformation in Online Business
35:33 Share

The world of internet entrepreneurs is all smoke and mirrors. Anyone can put anything in their Instagram bio, and we have no way of knowing if it is the truth. That Top 10 list you’ve been dying to get on? You just have to pay enough money and know the right people. Consumers are intentionally fed misinformation and transparency is hard to come by. But if you know the tricks marketers use against you, you can become immune to the trickery and the lies. It’s more important than ever to be an informed consumer.

The Instagram Bio [4:54]

Paying to be on “Top 10” Lists [6:59]

When trying to get a leg-up turns into a lie [9:56]

There are no checks and balances [16:10]

It’s real if it’s repeatable [18:09]

Back-pocket strategies and training your audience [20:07]

Engagement tells all [24:40]

Consistency and building an audience is key [28:48]

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