Sustainability is a growing concern among consumers especially regarding their food and beverage choices. While historically U.S. consumers have believed individuals should be the source of solutions to our sustainability problems, there has been a big shift toward expecting governments and companies to be more responsible.
When it comes to sustainably produced food, consumers are coming to believe what is grown in a way that is better for the planet will ultimately be healthier for their bodies and it will be tastier. Key trends in this space include: regenerative agriculture and plant-based eating.
Key motivations around plant-based eating aren’t necessarily environmental. Rather, sustainability benefits are merely reinforcements for plant-based eating choices that are motivated by other considerations. The plant-based halo is starting to show signs of tarnish.
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