cover of episode 274: Overcoming Social Media Overwhelm as a Realtor

274: Overcoming Social Media Overwhelm as a Realtor

2024/11/4
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Shannon McKinstrie
Topics
Lisa: 探讨了如何提高社交媒体互动率，避免内容被忽略，以及如何保持与客户的联系。 Kitty: 强调内容不应刻意为之，应自然融入生活，并对社交媒体的倦怠问题表达了担忧。 Shannon McKinstrie: 分享了简化社交媒体策略，消除内容创作困扰的方法，并针对房地产经纪人的社交媒体运营提出了诸多建议，包括内容创作、平台选择、互动技巧、以及如何避免倦怠等。她强调内容应本地化，真实自然，并建议房地产经纪人积极参与互动，而非被动浏览，才能建立业务和社区。她还分享了利用Instagram stories测试内容效果，以及Instagram stories重置后互动率提升的技巧。此外，她还建议房地产经纪人不要独自进行社交媒体运营，寻求团队或专业人士的帮助，并展现真实的自我，建立当地社区联系。 Lisa: 与Shannon McKinstrie分享了各自在社交媒体运营方面的经验和困惑，并就如何提升内容质量和互动率进行了探讨。 Kitty: 就社交媒体运营中遇到的问题和挑战，与Shannon McKinstrie进行了深入交流，并分享了自身在内容创作和互动方面的经验。 Shannon McKinstrie: 结合自身经验，为房地产经纪人提供了关于社交媒体运营的实用建议，包括如何设定目标、创作内容、选择平台、提高互动率、以及如何避免倦怠等。她强调了内容本地化、真实自然的重要性，并建议房地产经纪人积极参与互动，而非被动浏览，才能建立业务和社区。她还分享了利用Instagram stories测试内容效果，以及Instagram stories重置后互动率提升的技巧。此外，她还建议房地产经纪人不要独自进行社交媒体运营，寻求团队或专业人士的帮助，并展现真实的自我，建立当地社区联系。

Deep Dive

Chapters
This chapter focuses on strategies to increase follower engagement on social media, emphasizing the importance of authentic content and community building.
  • Content should naturally integrate into your life.
  • Focus on documenting your real estate journey and connecting with your local community.
  • Engagement rates are typically low, so consistency and authenticity are key.

Shownotes Transcript

It’s time to elevate our client experiences with these high touch ideas you may be missing. Are you a Realtor who feels like social media is a necessary evil? Do you struggle to come up with content, or feel like you're just shouting into the void? In this episode, we're breaking down how to simplify your social media strategy and actually make it work for you with the help of our guest, Shannon McKinstrie. Forget the pressure to create perfectly polished posts every day. Instead, focus on documenting your real estate journey and connecting with your local community. We'll share practical tips for engaging with your followers, overcoming the fear of hitting "post," and incorporating your unique personality into your content. Remember, you don't have to be a social media expert to succeed. By being consistent, authentic, and providing value to your audience, you can build a strong online presence that will attract new clients and strengthen your relationships with existing ones. So, grab your phone, hit record, and make it fun! Shannon McKinstrie is a social media mentor & strategist on a mission to eliminate the neverending content-creation guesswork and overwhelm so business owners can actually enjoy promoting their business and engaging with their audience on social platforms without burning out. Find Shannon on social media @shannonmckinstrie or www.shannonmckinstrie.com).  Leave us a review at ratethispodcast.com/hustlehumbly) Get your FREE Database Template)  Email Templates 101: emailtemplates101.com) Build Your Own Business 101: hustlehumblypodcast.com/byob) Agent Systems 101: agentsystems101.com) All Resources: hustlehumblypodcast.com) Submit your topic ideas and toasts to [email protected])