In the education technology business, Larry Berger is considered—if not the smartest guy in the room, then certainly one of the wiser ones. With more than 20 years in the industry, Larry has seen the ups and downs, twists and turns.
In 2000 he co-founded Wireless Generation, which pioneered the use of data, digital diagnostics and assessments to support students. It was bought in 2010 by News Corporation, which invested more than $1 billion into the company and rebranded it as Amplify. News Corp’s commitment proved to be a short-lived, however. The media giant sold Amplify to private investors five years later.
Today, Larry Berger leads Amplify as its chief executive. The company is no longer as high-profile—or as big—as it once was. So what is Amplify today? What have the past years taught him, and where is the company going?
EdSurge recently sat down with Berger for an update on what Amplify’s up to, along with his thoughts on how the curriculum business is evolving. He also talked about the challenges facing edtech companies today, including his skepticism towards what he calls an “engineering” model of personalized learning.
