143 Marketing Rebellion - Mark Schaefer
The Go-Giver Podcast
Shownotes Transcript
Customers, Business, Emotions, Relationships, Marketing
Summary
A marketing rebellion has occurred, and it’s still occurring. We’ll learn about that from one of the icons of marketing, Mark Schaeffer. That and more on today’s show.
Interview with Mark Schaefer
You’ll discover:
Mark’s gift for discovering trends in marketing. The core ideas behind Mark’s new book Marketing Rebellion. Why marketing is no longer about changing customers’ minds, but is more about coming alongside them and respecting them. A powerful story about Ivory soap vs. local soap. Why technology has become the enemy of great marketing. Mark’s story of being “hugged by a brand” The constant human truth: people want to be acknowledged and loved. Why we must make the customer the hero of the story.
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The practice of #marketing is the intersection of all things human. @markwschaefer Deep down, we’ve always know that #business is about emotions and relationships. @markwschaefer The best companies on earth don’t ‘own’ #customers. They own a space and help customers belong there. @markwschaefer
Interview Links
- Marketing Rebellion: The Most Human Company Wins*) by Mark Schaefer
KNOWN: The Handbook for Building and Unleashing Your Personal Brand in the Digital Age) by Mark Schaefer
The Content Code: Six Essential Strategies to Ignite Your Content, Your Marketing, and Your Business) by Mark Schaefer
The Tao of Twitter: The World's Bestselling Guide to Changing Your Life and Your Business One Connection at a Time) by Mark Schaefer
Get a free chapter of Marketing Rebellion)
Marketing Companion Podcast)
Hire Mark to speak)
Press Inquiries)
Connect with Mark on LinkedIn)
Resources
The Go-Giver Influencers Facebook LIVE Show)
Order The Go-Giver Influencer)
Sell The Go-Giver Way Audio Program)
The Go-Giver Leader)