126 Triggering Word of Mouth - Jay Baer
The Go-Giver Podcast
Shownotes Transcript
Advertising, Marketing, Business, Relationships, Empathy
Summary
Would you like a methodology for creating immense word of mouth for your business? If so, then I believe you’re going to LOVE this discussion with Jay Baer. That and more on today’s show.
Interview with Jay Baer
You’ll discover:
- What a talk trigger is, and why it’s so important.
- Why the talk triggers used by The Cheesecake Factory and Doubletree Hotels are actually what turns their customers into volunteer marketers and salespeople.
- Why offline word of mouth is actually more persuasive than online.
- The difference between a talk trigger and a USP (unique selling proposition).
- The 4-5-6 system for building talk triggers.
- Why “Surprise and Delight” does NOT make for an effective talk trigger.
- How the magicians Penn & Teller create a memorable experience for their fans.
- Why empathy is the easiest talk trigger to implement, and extremely powerful.
- What you can learn from Dr. Glen Gorab, an oral surgeon who uses a simple but immensely effective talk trigger that has exploded his practice.
- The thing about Dr. Snip and his “very special” giveaway. ;-)
The 4 Requirements of a Talk Trigger
- Must be remarkable
- Must be relevant
- Must be reasonable
- Must be repeatable
Click to Tweet
- A talk trigger is a strategic operational differentiator that compels word of mouth. @jaybaer #marketing
- Word of mouth #marketing and talk triggers are all about giving your customers a consistent story to tell about you. @jaybaer
- #Advertising is a tax on the unremarkable.~Robert Stephens, founder of Geek Squad per @jaybaer
Interview Links
TalkTriggers.com) ConvinceAndConvert.com) Talk Triggers: The Complete Guide to Creating Customers with Word of Mouth) by Jay Baer Hug Your Haters: How to Embrace Complaints and Keep Your Customers) by Jay Baer Youtility: Why Smart Marketing is about Help Not Hype) by Jay Baer ConvinceAndConvert.com) Social Pros Podcast) Hire Jay to speak) Free Presentation by Jay and Daniel that you can download and present to YOUR team members. You can easily customize it to talk about your own talk triggers.) Connect with Jay on LinkedIn)
Resources
The Go-Giver Influencers Facebook LIVE Show)
Order The Go-Giver Influencer)
Sell The Go-Giver Way Audio Program )
GoGiverSalesAcademy.com)
The Go-Giver Leader)
Burg.com )