Episode 96: Revolutionizing the Chicken Industry with Paul Greive
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Paul Greive founded Pasturebird after searching for high-quality pasture-raised chicken to feed his family. Unable to find this chicken in stores, Paul and his family took matters into their own hands, setting out to produce nutrient-dense pasture-raised chicken. In the spring of 2012, Paul's brother ordered 50 chicks, marking the inception of their business. Pasturebird is now the largest pasture poultry producer in the world, with a mission to make nutrient-dense chicken more affordable and accessible to all. Pasturebird is revolutionizing the chicken industry by integrating solar-powered, self-driving chicken coops. This innovation provides their birds access to the outdoors, fresh grass, insects, and sunlight and contributes to soil regeneration for future generations. In an unconventional move, the company partnered with “Big Ag” giant Perdue. This strategic partnership granted Pasturebird access to hatcheries, feed mills, and slaughterhouses, sparing them from the significant debt they would have otherwise incurred to build these resources. In this episode, Paul and John discuss:

Improving the way “Big Ag” operates

Scaling up operations to reduce costs

Focusing on one thing and outsourcing the rest

Pasturebird’s collaboration with Perdue 

The innovation behind self-driving chicken houses

The importance of effective marketing and messaging

Incentivizing regenerative ag through fractional land ownership

Additional Resources To learn more about Pasturebird and to place an order, please visit: https://www.pasturebird.com/ ) Connect with Paul on LinkedIn: https://www.linkedin.com/in/paulgreive/ About John Kempf John Kempf is the founder of Advancing Eco Agriculture (AEA). A top expert in biological and regenerative farming, John founded AEA in 2006 to help fellow farmers by providing the education, tools, and strategies that will have a global effect on the food supply and those who grow it. Through intense study and the knowledge gleaned from many industry leaders, John is building a comprehensive systems-based approach to plant nutrition – a system solidly based on the sciences of plant physiology, mineral nutrition, and soil microbiology. Support For This Show & Helping You Grow Since 2006, AEA has been on a mission to help growers become more resilient, efficient, and profitable with regenerative agriculture.  AEA works directly with growers to apply its unique line of liquid mineral crop nutrition products and biological inoculants. Informed by cutting-edge plant and soil data-gathering techniques, AEA’s science-based programs empower farm operations to meet the crop quality markers that matter the most.  AEA has created real and lasting change on millions of acres with its products and data-driven services by working hand-in-hand with growers to produce healthier soil, stronger crops, and higher profits. Beyond working on the ground with growers, AEA leads in regenerative agriculture media and education, producing and distributing the popular and highly-regarded Regenerative Agriculture Podcast, inspiring webinars, and other educational content that serve as go-to resources for growers worldwide. Learn more about AEA’s regenerative programs and products: https://www.advancingecoag.com/ ~  VIDEO: To learn more from John Kempf about regenerative agriculture, watch this conversation between John and three AEA grower partners about how regenerative agriculture is changing lives and conventional farming: https://youtu.be/n9U6GwbYPDk