Emily Hadley showcases art by finding artists whose work she loves and believes fits well within an interior space. She demonstrates how the art could look in a home by styling it in her own space and sharing it on Instagram and her website, making it aspirational and beautifully curated.
Emily Hadley's gallery is unique because it operates from her home, offering a personal and intimate experience. She styles the art within her living space, allowing potential buyers to visualize how the art would look in a home setting, which differs from the more formal and commercial approach of traditional galleries.
Emily Hadley transitioned from teaching to running a home gallery after becoming disillusioned with the education system, especially the sidelining of art. A friend suggested she open her home as a private gallery, and she began showcasing art through her Instagram account, eventually building her business by collaborating with artists and styling their work in her home.
Instagram plays a crucial role in Emily Hadley's business as it serves as the primary platform for showcasing art, connecting with artists and buyers, and driving engagement. She uses it to style and present art within her home, making it accessible and aspirational for her audience.
Emily Hadley believes that art in a home should reflect the personality and style of the homeowner, adding depth, joy, and color. It should tell a story of the family and their history, creating a space that feels personal and meaningful.
Emily Hadley styles art for photography by ensuring it fits the space, using props like books and vintage items to complement the colors and themes of the artwork. She often rearranges furniture and decor to create aesthetically pleasing compositions, experimenting with different setups until she finds the right look.
Emily Hadley faces challenges such as limited footfall due to her location, requiring her to rely heavily on online promotion. Additionally, she juggles the flexibility of her business with the need for some structure, especially in managing art logistics and maintaining a balance between personal and professional life.
Emily Hadley emphasizes personal relationships because she thrives on connecting with people, whether they are artists, buyers, or followers. She believes that building rapport and trust is essential for creating a welcoming and approachable gallery experience, which aligns with her personality and values.
Emily Hadley was inspired to start her home gallery after feeling disillusioned with the education system and the lack of emphasis on art. A friend suggested the idea of showcasing art in her home, which resonated with her passion for art and interiors, leading her to create a unique gallery experience.
Emily Hadley selects artists by following them on Instagram, observing their work over time, and ensuring their art resonates with her personal taste and fits well within a home setting. She prioritizes working with approachable and collaborative artists who align with her vision.
Have you ever felt frustrated about how best to showcase your art so that collectors can see it in the best light? Today's guest is an expert at it - in fact she's made a second career out of bridging the gap between artists, art collectors, or just people who want a colourful home full of personality.
Alice welcomes Emily Hadley to Art juice and we talk about career transitions, staying flexible and remembering you get to create this in a way that suits you. We also cover how you can style your art and see how you present your work as an overall part of your expression that collectors love to see
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Explore the art and blog on Emily's website at www.emilyhadley.co.uk/)
Find Emily on Instagram @emuplops)
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Credits: "Monkeys Spinning Monkeys" Kevin MacLeod (incompetech.com) Licensed under Creative Commons: By Attribution 3.0 License