Darnell Brown is the Founder and Chief Creative officer of and he's my guest this week, is a quirky lifestyle brand that makes bold graphic tees and he's put in a lot of effort to define and target exactly the market he wants to reach.
From my first contact with Darnell, I could sense the energy he has put behind his brand and in talking with him his passion for what he's doing now and the direction he wants to take his company really shines through brightly.
I learned so much from Darnell because he reads a LOT and really has taken the time to educate himself about business and things that intrigue him so he was dropping all kinds of "knowledge bombs" on me and I loved!!
Topics Discussed
Building a culture around your brand
Lean startup methodology and how he's applying that to his creative business
Social media strategy for marketing an Etsy shop and brand
Time management and multi-tasking
My Favorite Quotes by Darnell
Wall art is about impression, graphic tees are about expression
Creativity can flourish, even within constraints
You've got to niche down and scale up
Resources mentioned
Darnell's Etsy ShoutOut
Etsy buyer: Lucy T. for providing valuable insight and being the first customer to purchase a graphic tee
Contact Darnell
Etsy shop:
Website:
Social media: , , , ,
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