Grab your notebooks and get ready for this episode...
My guests are Todd and Rachel Swenddal and they are the husband and wife team behind the Etsy shops , and the ecommerce website . There was so much I wanted to discuss with them so this isn't a typical episode...kind of...
There are a number of things that they are doing that is quite unique so our conversation went off the usual track.
They started in January 2014 where they sell handmade children's activity books, and in September 2014 where they primarily sell some of the most adorable birthday and holiday outfits for little boys and girls.
Listen in to hear the inspiration behind their Etsy shops and how, in less than a year, they have grown one of them to the point where they have had to hire part-time staff in addition to creating an independent ecommerce website.
Topics discussed:
Staying true to the mission of your business
What it's really like working with your spouse
Using Facebook ads to launch an Etsy shop
Tools for doing great keyword research
Calculating profit margins and customer acquisition costs
Multi-channel selling... Think eBay, Bonanza, etc.
...and so much more...!
Resources mentioned:
Google Keyword Planner
Best ways to reach Todd & Rachel:
Etsy convo: &
Website:
Social media: Facebook, Pinterest
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