Cyndi Blais is my guest this week and her Etsy shop is an extension of her fitness business.
I love that Cyndi has found a great niche to serve and she is blossoming within it by just serving the market she narrowed down her products to - Fitbit and fitness tracker users.
Cyndi creates stunning and unique wearable Fitbit jewelry and fitness tracker accessories for men and women to securely conceal Fitbit Flex activity trackers. In her own words:
Our versatile pieces are designed to work with all of your outfits, taking you from day to night.
Her line of products includes durable high quality necklaces, bracelets, headbands and hair wraps that can be worn with or without a Fitbit, and they are as accurate as the original plastic wristband!
Cyndi said selling on Etsy combines two of her favorite things - fitness and fashion so naturally the products she offers are both fashionable and affordable.
We talked about the pricing of her items in our convo because it was important to her that her pieces be more accessible, financially speaking, to a broader audience, so you'll see that their prices are a fraction of comparable Tori Burch Fitbit products. And even better, they can be customized to express your individual style at no additional cost.
Watch out for her new premium line of high-end silver-plated accessories coming soon...
Resources mentioned:
Maker's Place
Stitch Labs
Ship Station
Best ways to reach Cyndi:
Phone: (858) 397-2999 Monday-Friday 9am-7pm (PST)
Email: info [at] FUNKtionalWearables [dot] com
Etsy convo:
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Sister sites: and
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