I thoroughly enjoyed my EtsyConvo with with Karen and I'm pretty sure you will too. Karen runs the Etsy shop where she sells custom Converse, Vans, and Toms shoes. We "met" on Twitter (which is where, by the way, I meet a LOT of interesting Etsy shop owners who end up becoming my guests on the podcast) and soon after I knew she just had to come on the podcast. In our convo, Karen shares how she leverages her educational background in business to boost her real-life business while passing on that knowledge to her students. Best of all, she also shares some of the most unique ways she promotes her Etsy shop - - that I have ever discussed on the podcast. One of them is actually a service I plan to offer right here so you'll hear me get very excited when she mentions it... ;) She goes way beyond social media marketing and all the usual outlets and I couldn't help but be reminded about the importance of adding a physical marketing strategy to one's ecommerce business. Best ways to reach Karen:
Etsy shop - Email - karen [at] intellexual-design [dot] com Social media - , , , and Websites - and
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