Anna is one enthusiastic Etsy shop owner and it's almost hard to believe that she opened her shop - - literally on a whim because she had a felt need while planning her own wedding and ended up filling it herself.
There's a saying that goes like this: Necessity is the mother of invention. Well, that's exactly how Anna's Etsy shop and business came to be. And naturally, since she had this need, that is, sandals to wear for her destination beach wedding, there was a market of other brides who needed the same thing.
We talk about the trajectory of her Etsy business, from slow initial sales to gaining momentum at the peak of bridal season which thankfully has not tapered off! Anna's plate is quite full and she shares how she manages and organizes her time between a full-time teaching job during the school year and summer employment with running her ever-growing Etsy business.
We also discuss how she uses social media to promote her Etsy shop and what the return on time invested in social media is for her.
Anna shares very candidly about mistakes she made in the beginning and how she has learned to do things differently, and better, in order to improve her and what she says is very valuable for all new (and veteran) Etsy sellers that may be making similar mistakes without even realizing it.
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