[ENTREPRENEURSHIP] Ep. 426 Building a Brand Rooted in Passion with Susan Sarich
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This week, Ash sits down with Susan Sarich, founder and CEO of SusieCakes, to explore her inspiring journey from cherished family traditions to building a celebrated bakery brand. Susan shares how she transformed her love for baking with her grandmothers into a thriving business that brings warmth and community to every location.

  Susan and Ash dive into the entrepreneurial leap of faith, discussing the courage and dedication required to bring a passion to life. Susan highlights the challenges of growing her business while staying grounded in her core values, underscoring how preserving brand integrity has helped her maintain authenticity and connect deeply with her customers. Her story emphasizes the power of aligning personal purpose with professional goals, providing valuable encouragement for those looking to turn their dreams into reality.

  But that’s not all. Susan offers actionable insights on navigating the delicate balance of scaling a business, from choosing partners who share your vision to setting boundaries with clients and vendors. She illustrates how heartfelt customer connections and creative persistence have fueled SusieCakes’ growth, offering invaluable lessons for aspiring entrepreneurs.

  In This Episode, You’ll Learn:

• How to transform personal passions into a sustainable business.
• The importance of preserving brand integrity while scaling.
• Key strategies for setting boundaries with clients to maintain quality.
• How to build genuine connections that foster customer loyalty.
• Tips for finding business partners who align with your values.
• The importance of persistence and creativity in securing retail space.

  If you’re passionate about turning your creative pursuits into a fulfilling career, this episode is filled with inspiration and insights on finding success without compromising what you love!

Connect with Susan Sarich Linkedin: https://www.linkedin.com/in/susan-sarich-52a2b463/) Instagram: https://www.instagram.com/susiesarich/?hl=en) Website: https://susiecakes.com/)   Connect with Ash: https://www.instagram.com/ashleystahl/) Want to become a professional speaker and skyrocket your personal brand?  Ashley’s team at Wise Whisper Agency offers a done-with-you method to get your signature talk written and booked and it's helped more than 100 clients onto the TEDx stage! Head over to WiseWhisperAgency.com/speak) Visit shopify.com/youturn) and only pay $1 for your first month's trial.