#422 - Under The Hood of Amazon Agencies: Choosing the Right Partner with Pasha Knish
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In this episode, learn how to choose the right Amazon agency! This episode reveals tips on agency selection, hiring practices, and what to expect from a high-quality agency.

Join Kevin as he welcomes Pasha Knish to explore the vibrant world of Amazon agencies. Pasha, an experienced agency leader, shares his journey from being an Amazon seller to managing a full-service agency. We discuss the nuances of agency operations, including effective communication with Amazon sellers and the importance of authenticity in business relationships. Pasha provides valuable insights on choosing the right agency and hiring the right team members, all while highlighting the rewarding experience of hosting a podcast and gaining inspiration from seasoned service providers.

Discover the evolving landscape of Amazon agencies as we examine industry changes since 2011, including the rise of software tools that have transformed agency operations. We discuss the diverse motivations behind starting an agency, from genuine expertise to opportunistic ventures, and the current challenges of demonstrating expertise and reliability to clients. Emphasizing data-driven insights, we explore the necessity of building trust and ensuring effective service delivery in a competitive environment, and we share real-life examples of agency owners navigating these challenges.

Lastly, we discuss strategies for agency growth, the trend of agency roll-ups, and exit strategies for agency owners. Learn about the creative deal structures that allow aggregators to acquire agencies without upfront costs and the benefits of partnering with an agency. We also highlight the importance of building quality agencies for long-term success, maintaining a strong company culture, and balancing client relationships. For those interested in expanding their knowledge, we recommend checking out Pasha's podcast, "The Agency Operator," and invite you to sign up for Kevin’s upcoming Billion Dollar Seller Newsletter webinar for more insights.

In episode 422 of the AM/PM Podcast, Kevin and Pasha discuss:

00:00 - Inside the Amazon Agency World

03:56 - Podcasts Inspire Action and Growth

06:42 - Long-Term ROI and Building Relationships

12:30 - Navigating the Amazon Agency Landscape

16:07 - Challenges of Selling on Amazon Agencies

20:11 - Quality and Management of Virtual Assistants

22:23 - Building Quality Agencies for Long-Term Success

28:42 - Agency Growth and Exit Strategies

32:31 - Fully Built Out System for Success

38:09 - Advantages of Agency Business Model

40:39 - Acquiring and Growing Amazon Agencies

42:29 - Opportunities and Challenges in Agency Acquisitions

46:29 - Building Trust in Agency Success

48:18 - Agency Growth Strategies and Optimization

53:28 - Exploring Diverse Business Perspectives

54:20 - Kevin King's Words Of Wisdom