#416 - Sports, Pets, and Masterminds: Gina Perez’s Playbook for Building a Successful Brand
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Gina Perez, former competitive college athlete and sports enthusiast, graces our podcast with her vibrant tales from the recent Olympics in France. But it’s not just about the sports; Gina also shares her adventures in the dynamic pet brand industry, weaving in stories of her entrepreneurial success and strategies in e-commerce.

 

Transitioning from a corporate career in the sporting goods sector, Gina talks about her move to e-commerce, providing a candid narrative of embracing change and entrepreneurship. Her story is rich with insights on navigating corporate restructuring and diving into Amazon selling. With humor and heart, Gina outlines the challenges and triumphs of launching her own brand, offering invaluable lessons on Amazon private label, inventory management, and financial strategy.

 

In the bustling world of pet products, Gina’s focus on unique offerings and brand differentiation shines through. With an emphasis on community and storytelling, she highlights how all-natural pet products can foster customer loyalty. The episode also explores the profound impact of the Helium 10 Elite mastermind group, which supports her with continuous learning and networking opportunities. Gina candidly shares how this community aids her growth, emphasizing the importance of mastermind groups and thoughtful networking in steering clear of bad advice.

In episode 416 of the AM/PM Podcast, Kevin and Gina discuss:

00:00 - A Trip to France and the Olympics

06:42 - Supporting Women's Sports With Custom Shirt

11:33 - Entrepreneurship Journey in E-Commerce

12:07 - Transitioning to E-Commerce Success

15:16 - Navigating Career Transitions in Business

23:04 - Pet Products E-Commerce Growth Strategy

24:38 - Entrepreneurial Risk and Investment Amount

28:33 - Entrepreneurial Approach to the Pet Industry

31:35 - Pet Product Marketing Strategies

33:58 - Brand Storytelling and Connection

41:21 - Switching from Jungle Scout to Helium 10

41:37 - Helium 10 Elite Community Benefits

48:02 - Value of Peer-to-Peer Learning

50:48 - Entrepreneurial Community Support and Goals

51:22 - The Importance of Collaboration in Business

53:16 - More Membership Benefits of Helium 10 Elite

59:06 - Networking Benefits for Entrepreneurs

59:47 - Kevin's Words Of Wisdom