Want to know how to make $1M from your passion? Listen up.
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Today we’re joined by hip hop song writer, music producer and solopreneur Coco Peila. She’s on a mission to tell the world about her (frankly incredible) music, and today, Rachel is gonna help make that happen.
Coco has been selling her premium album package to people for $1,000. But she’s only sold 6 so far. How can we upscale this – using the contacts and resources she already has – to create a $1M business?
Whether you’re a creative too, or just looking for efficient ways to sell more of your own product, you will find so many hidden gems in today’s episode. Happy listening y’all!
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Coco’s Instagram: @cocopeila Coco’s YouTube: @cocopeila Coco’s music: https://www.cocopeila.com/
00:00 – Intro 1:20 – Meet Coco Peila (she's a BIG deal) 3:37 – How did Coco get involved in hiphop? 5:10 – Coco's business problem – how can I actually earn money in music? 7:25 – How can you sell an album for $10,000? 11:10 – Overdelivering isn't sustainable 13:00 – Sell what you know! 17:17 – If you're raising your price, you need to raise your marketing 20:30 – Opus social media app 23:00 – Solving BIG problems in a creative way 23:42 – Overworked and burning out 26:50 – Covering your costs 28:35 – Balancing passion and business 29:57 – The math behind your business 32:50 – Go hard on your selling 35:55 – Facing your entrepreneurial fears head on 37:22 – Know when to say no – and when to lock in 41:00 – Fear of rejection 45:42 – How to utilize your network 48:12 – 3 ways to show up and go all in 55:44 – Outro
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