With so much tequila being poured—and so much potential profit on the table—the debate around how tequila is made and marketed has never been more pointed.
We caught up with spirits reviewer Kara Newman about the ongoing raid and why additives in tequila are so divisive in the first place. Listen as Newman goes deep on additive use in tequila, how branding a product as “additive-free” has the potential to be a powerful marketing tool and why, for some, it’s so concerning.
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