***"The authenticity and the genuineness and the cheekiness of Vietnamese people is still coming through. And I really like seeing that repeat guest coming back. It's a healthy sign for a destination." ***- Pieter Van Der HoevenIn this episode of the Vietnam is Awesome Podcast, host Niall Mackay is joined by Pieter Van Der Hoeven, the Managing Director of the Waifafo Resort and Spa in Hoi An. Pieter shares his insights and recommendations on the best things to do, see, and experience in the Hoi An region, from immersive food tours and world-class golfing to the burgeoning craft cocktail scene. They also discuss the rapidly improving service standards in Vietnam's hospitality industry and Pieter's vision for his upcoming resort that celebrates the rich cultural heritage of Hoi An.Pieter highlights the importance of repeat visitors for Vietnam's tourism industry, which lags behind neighboring countries like Thailand. He believes addressing visa requirements, improving infrastructure, and preserving authenticity will help attract more return guests. The episode offers a glimpse into Hoi An's vibrant food, drink, and wellness scenes, showcasing the destination's evolution while retaining its charming character.Key Takeaways: