Marketing your podcast against 2 million other shows
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2020 brought explosive growth to podcasting, but how can you stand out OR at the very least, build a structure around marketing your show? Recording & publishing a podcast is merely the first step. It is all the things you do around the show which will help it achieve its potential.

Today’s episode is almost like a mini crash course in podcasting and marketing. No matter if you’re new to podcasting or if you’ve been around the block a few times, sometimes it is important to be reminded of the fundamentals. Matt talks about everything from changing your mindset, to the fundamental parts of marketing your podcast, to making the back-end operations easier using tools and streamlining your process.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast). And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. It is your continued support that will help us continue to help others. Thank you so much! Never miss another show by subscribing at castos.com/subscribe).

Today you’ll learn about:

Chapter 1: The explosive growth of podcasting

Chapter 2: Changing your mindset:

Consistency plus audience

Evolve your premise over time

Choose a goal

Chapter 3: The fundamental parts to marketing podcast

Website or a landing page

Build an email list and subscribe list 

Attaching a blog to your website

Chapter 4: Working toward additional content

Uploading to YouTube with audio-only or unique videos

Building a community around your podcast

Discord server

Facebook group

Live-streaming and social audio to push interaction with your listeners

Chapter 5: Promotional pieces

Highlight clips or audiograms

Changing headlines in LinkedIn

Guest appearing on other shows 

Chapter 6: Back-of-the-house operations

Software that handles repetitive operations

Booking guests (Savvy Cal)

Press kits

Make sure guests share the content

Chapter 7: The wrap-up

Find a process that works

Assess your goals and processes

Resources/Links:

Listen Notes: https://www.listennotes.com/datasets/solutions/)  

Podnews: https://podnews.net/) 

Edison Research Statistics: https://www.edisonresearch.com/the-infinite-dial-2021-2/)  

“Getting started with Castos and Seriously Simple Podcasting”: https://www.youtube.com/watch?v=CtXCuluEPH8) 

“Apple wants you to follow podcasts?!”: https://www.youtube.com/watch?v=q4bSOV34zqg) 

“Create audiograms using Headliner app right from Castos!”: https://www.youtube.com/watch?v=z0nnMgvbC_U) 

“7 Ways SavvyCal can make podcast scheduling easy”: https://www.youtube.com/watch?v=Dyv1D17XVeM) 

“Design a podcast press kit using Canva for FREE. Show off your podcast!”: https://youtu.be/KpvO7EWEgJI) 

Castos Academy: https://academy.castos.com/) 

Castos, private podcast: https://academy.castos.com/private/) 

Castos, website: Castos.com/)

Castos, YouTube: https://www.youtube.com/castos)  

Clubhouse video: https://www.youtube.com/watch?v=8729ZpWpmIw)