Drive more podcast traffic through livestreaming

2021/1/14

Audience

Frequently requested episodes will be transcribed first

Today on Audience, Matt is talking with live-streaming expert Ross Brand. Ross is a former radio personality, reporter and also a show host. With his deep love for broadcasting in mind, he created the @livestreamuni Twitter account before finally created the website: LivestreamUniverse.com. Through this platform he’s able to highlight brands that produce high quality content as well as broadcasters. He is one of the most noteworthy names and experts in live-streaming because of his passion, expertise, and because he’s so prolific.

In this episode, Matt and Ross talk about what he has learned about broadcasting through the different formats he has used in his life. Ross goes over some lessons he learned and would like to pass along to new podcasters and live-streamers including tips on equipment, what to prepare before your first broadcast, and how to appear in-control during a livestream.

If you have any questions about this episode or want to get some of the resources we mentioned, head over to Castos.com/podcast). And as always, if you’re enjoying the show please share it with someone who you think would enjoy it as well. If you have a quick moment in this busy holiday season, please leave us a review on iTunes. It is your continued support that will help us continue to help others. Thank you so much!

Today you’ll learn about:

The brand of (Ross) Brand and his history in radio

The purpose of podcasting and where video fits in with that

How COVID has changed the medium and community

Tips for first time podcasters and livestreamers

The importance of resetting during a livestream

Having control during a livestream

How to appear in-control

Why this is so important

Controlling introductions during roundtable discussions

Visual cues during a livestream

“What’s in it for the audience?”