Blending Art and Utility with Bruce Wawrzyniak

2022/10/13

Audience

Frequently requested episodes will be transcribed first

Shownotes Transcript

Introduction:

How do you monetize without alienating your audience? What is the right mindset when going into a podcast?

On this episode of the Audience podcast, Stuart talks with Bruce Wawrzyniak, who started his podcast (Now Hear This Entertainment)) as a way to promote his business. This is a path that a lot of business owners take since it is an easy way to get valuable information out to their customers and potential customers. Today Bruce talks about his success and how his podcast has evolved from a marketing tool to something quite extraordinary. He also talks about the importance of putting your audience’s needs first (give them value and give them something to enjoy).

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Today you’ll learn about:

Bruce’s past in radio and his journey as a podcaster

How curiosity plays a good role in interview shows

Gaining customers’ loyalty and how to focus on your target audience

Building a business and a podcast and how to balance both

How podcasting can help your personal and professional life

Bruce’s philosophy on monetizing podcasts

Promoting products and podcasts on your podcast

One of the great strengths of the podcasting medium: the formatting

Bruce’s big podcasting tip

Resources/Links:

Bruce Wawzyniak, LinkedIn: https://www.linkedin.com/in/brucewawrzyniak/)