Most of the time we accounting firm owners spend the majority of our time trying to win new business, trying to get that lead, and convert that prospect… that we completely forget to take good care of our existing clients.
And this could be dangerous to us because we are ignoring the lifetime value of that client by doing so.
Improving the experience of your existing clients is very important and it could lead to more opportunities for you in the future if you do it right.
In this episode, you’re going to learn why improving client experience is extremely important and how to create those ‘WOW’ experiences that make clients stay with you for a long time.
Enjoy!
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