cover of episode 38.  Cross Selling and Specializing in Your Firm

38. Cross Selling and Specializing in Your Firm

2024/10/31
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The Practicing Accountant

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In this episode of The Practicing Accountant, Doug and Dan discuss how accounting firms can strengthen client relationships and boost pricing power by focusing on a few core services instead of trying to offer everything. They argue that specialization allows firms to deliver higher-quality work, charge premium prices, and avoid the pitfalls of overextending.

Key takeaway: Focus on what your firm does best to attract ideal clients and enhance profitability.

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