In this episode of The Practicing Accountant podcast, Doug and Dan dive into the importance of networking strategically rather than just networking more. Doug shares his journey of realizing that simply attending more meetings wasn’t productive and highlights the need for a focused approach. He introduces a three-question filter to ensure networking efforts are worthwhile: is the person a prospect, do they know prospects, or can you learn from them? They also discuss the concept of "niche-working," which focuses on networking within a specific niche to target the right people and make connections that matter.
Additionally, Doug emphasizes the value of using a CRM or spreadsheet to track networking efforts and ensure consistent engagement with key contacts. By being intentional with networking, accountants can save time and create stronger, more meaningful connections that lead to business growth.
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