In this episode of The Practicing Accountant podcast, Doug and Dan dive into the counterintuitive idea that saying "no" can actually lead to more profitable clients and a better business model. They discuss the importance of niching and how it can help you focus on the most lucrative and enjoyable work.
Doug and Dan break down the concept of identifying your ideal client and the benefits of specializing in a particular industry or service. They emphasize that while it may seem like turning away business, saying "no" helps create space for the right clients who are willing to pay for your expertise. This approach not only leads to higher profitability but also allows for a more streamlined and efficient operation.
They offer practical steps for analyzing your current client base, identifying patterns, and determining the most profitable areas to focus on. The episode highlights the importance of being intentional with client selection to build a firm that supports the lifestyle you want.
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