Mastering Amazon FBA: Strategies for Product Selection and Marketing with Neil Twa Ep. 617
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Unlock the secrets to thriving in Amazon FBA with Neil Twa of Voltage. Discover how focusing on profitability over revenue and understanding customer intent can give you a competitive edge. Neil shares tips on product selection, leveraging customer reviews, and navigating Amazon's complexities. Learn how to amplify your marketing efforts using Amazon’s ecosystem, including loss leaders and cross-sell mechanisms for sales growth.

We also explore advanced data models like Cosmo and the future of targeted advertising. Discover why mastering direct response marketing is crucial as Amazon’s ad revenue is projected to surpass AWS profits by 2026. Plus, Neil discusses the power of influencer marketing, optimizing your listings, and driving traffic from platforms like Twitter and TikTok. Learn about the brand referral program and how TikTok is collaborating with Amazon to boost sales. Get actionable strategies and real-world case studies to grow your e-commerce business.

-----**Guest Contact Information:**Website: https://voltagedm.com/)Instagram: https://www.instagram.com/neiltwa/)YouTube: https://www.youtube.com/c/NeilTwavoltage)Facebook: https://web.facebook.com/neiltwa/?_rdc=1&_rdr)Tiktok: https://www.tiktok.com/@fbabusinessbuilders)-----**More from EWR and Matt:**

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The Unknown Secrets of Internet Marketing podcast is a podcast hosted by Internet marketing expert Matthew Bertram. The show provides insights and advice on digital marketing, SEO, and online business. 

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