Marketing encompasses a huge range of activities and mediums, and in this episode we’re focusing on the staying power of email marketing to attract, retain and grow your ideal clients.
Faith Liversedge shares what your website should, and shouldn’t, have before diving in to email marketing. She then reminds us that messaging should be focused on the client, not you, and that great conversations happening amongst advisers and planners on the profession evolving should also be happening with clients and prospects.
And listen until the end where we chat about the power of bringing in a third-party to talk with your clients and uncover some wonderful gems to reshape your message and help you continue to grow.
Links, transcript and timestamps at https://innovatingadvice.com/post/episode66.)
Video Series: Three Steps to Identify Opportunities for Innovation in Your Financial Advice/Planning Business)