cover of episode Seek the Desired Outcome First with Lincoln Murphy – 092

Seek the Desired Outcome First with Lincoln Murphy – 092

2016/4/12
logo of podcast Art of Value Show - Discover Value | Create Options | Start Pricing

Art of Value Show - Discover Value | Create Options | Start Pricing

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Shownotes Transcript

The tagline for the Art of Value Show is discover value, create options and start pricing. Lincoln Murphy calls value the “desired outcome”. In the SaaS world, the desired outcome is not the number of users for your app. The customer does not wake up in the morning and say “How do I get 50 […]

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