Priest Willis, Sr Global Performance Partnerships Marketing Manager at Lenovo, joins the Social Pros Podcast to discuss having an effective affiliate marketing program and turning influencers into long term affiliates.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
Convince & Convert (Experience This! Show: experiencethisshow.com))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
What makes a good affiliate
How affiliate networks work
The difference between affiliates and influencers
How to track the effectiveness of an affiliate program
Why some platforms are more or less effective
How to turn influencers into affiliates
Resources
The Complete Guide to Social Media for B2B from Salesforce)
Brandwatch)
How Lenovo is Moving Beyond Last-Click Attribution)
Visit SocialPros.com) for more insights from your favorite social media marketers.
