Carmen Collins, Sr. Social Media & Talent Brand Manager at Cisco, joins the Social Pros Podcast to discuss building a successful talent brand through social.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
Convince & Convert (Experience This! Show: experiencethisshow.com))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
How to market a talent brand through social
How to develop “EGC,” Employee Generated Content
How to balance content geared towards consumers with talent brand content
How to incorporate interns into social strategy and testing
How review sites are affecting talent acquisition
Resources
The Complete Guide to Social Media for B2B Marketers)
TechSmith)
Cisco)
Visit SocialPros.com) for more insights from your favorite social media marketers.
