Melonie Dodaro, Author and CEO of Top Dog Social Media, joins the Social Pros Podcast to discuss moving beyond the resume and unlocking LinkedIn as an invaluable tool for building substantial relationships and securing sales.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
Convince & Convert (Experience This! Show: experiencethisshow.com))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
How LinkedIn has changed and where it may be heading
Why video is currently so successful on LinkedIn
How to consider a global audience when deciding what time to post
How to reach out to new prospects through LinkedIn
Why you should move the conversation offline
How to maintain connections through LinkedIn
How to use LinkedIn to repurpose content
Resources
The Complete Guide to Social Media for B2B from Salesforce)
Brandwatch)
LinkedIn Unlocked)
Top Dog Social Media)
Visit SocialPros.com) for more insights from your favorite social media marketers.
