The Social Media Success Ingredient You Mostly Ignore
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Bernhard Schroeder, Clinical Lecturer at San Diego State University and Author, joins the Social Pros Podcast to discuss connecting with millennials and building a solid brand image.

Special thanks to our sponsors:

• Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
• Convince & Convert (Experience This! Show: experiencethisshow.com))
• Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))

In This Episode

• Why many millennials don’t understand branding
• How the move to digital has affected the passing of branding knowledge from generation to generation
• Why social media engagement doesn’t always equal brand value
• Why having a cause and putting it forward can solidify your brand image
• How to be a marketing leader and approach marketing from an educational standpoint
• Why your social media content should be dictated by a brand story

Resources

• Bernhard Schroeder)
• The Lavin Entrepreneurship Center)
• Brands and Bullshit: Excel at the Former and Avoid the Latter)
• The Brand Gap)

Visit SocialPros.com) for more insights from your favorite social media marketers.