Robert Glazer, Founder and CEO of Acceleration Partners, joins the Social Pros Podcast to discuss performance marketing and how it fits into your social strategy.
Special thanks to our sponsors:
Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
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In This Episode
Why recruiting performance partners is a funnel just like sales
How performance marketing has changed in the last decade
Why influencers with smaller but more relevant audiences are far more valuable than a massive indifferent audience
Why Instagram has been so valuable for building a lifestyle following
Why you should commit to creating content consistently for future benefits
How to manage many performance partners successfully
How to develop a healthy employee culture
Resources
ICUC)
Salesforce)
Performance Partnerships by Robert Glazer)
Principles by Ray Dalio)
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