Daniel Schotland, COO at Linqia, joins the Social Pros Podcast to discuss the ins and outs of successful influencer marketing and why it all comes down to content.
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In This Episode
How the potential for fraud is affecting the way businesses handle influencers
How the evolution of social platforms is changing the influencer marketing field
How to measure the efficacy of influencer programs
How to leverage influencers for “professional user generated content”
Why “micro influencers” are often more effective than celebrity influencers
Resources
The State of Influencer Marketing 2018)
Salesforce)
ICUC)
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