John Hall, Author and CEO of Influence & Co., joins the Social Pros Podcast to discuss how to create ambassadors and influence people through content and social.
Special thanks to our sponsors:
Salesforce Marketing Cloud (50 Social Media Best Practices for 2017: candc.ly/getsocialebook))
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain))
Convince & Convert (Jay Today TV: jaytoday.tv))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
- Why gaining trust means giving good information that improves lives
- How consistent engagement leads to top-of-mind placement and being first in line
- Why scaling influence means taking a moment to recognize others that have helped you
- How ditching profits in a moment of vulnerability leads to a positive spot in long-term memory
Resources
- John Hall) on Twitter: @johnhall)
- Influence & Co.)
- Top of Mind: Use Content to Unleash Your Influence and Engage Those Who Matter to You)
- BOLO)
- Give and Take)
- Zapier Blog)
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