Neal Schaffer, CEO & Principal Social Media Strategy Consultant at Maximize Your Social, joins the Social Pros Podcast to discuss influencer marketing and social selling in B2B.
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Salesforce Marketing Cloud (Magic Moments: How to Create Inspired Marketing to Amaze Your Customers: candc.dl/amazecustomers))
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In This Episode
Why the concepts behind social marketing are consistent despite the ever changing social platforms and technology
How Neal developed the social selling curriculum at Rutgers University
Why social is ultimately based in the marketing department
Why influencer marketing is the next step in B2B social media
Why AI is powerful but it belongs in the background
Why more influencer marketing is the biggest need in B2B social media in 2018
Resources
Neal Schaffer Website)
ICUC)
Salesforce)
Visit SocialPros.com) for more insights from your favorite social media marketers.
