Ben Boskovich, Managing Editor for Esquire.com, joins the Social Pros Podcast to discuss how he maintains 80-year old brand consistency across the constantly evolving social media landscape.
Special thanks to our sponsors:
Salesforce Marketing Cloud (More Than Marketing: Exploring The Five Roles of The New Marketer: candc.ly/newmarketer))
Emma (Your Brain on Email: 11 Designs People Can’t Resist: bit.ly/emailbrain))
Convince & Convert (The Three Types of Social Media Metrics And Why They'll Get You Promoted: candc.ly/3socialmetrics))
Yext (The Everywhere Brand: http://offers.yext.com/everywherebrand))
In This Episode
- How the right format can lead to long-form content on short-form social
- Why finding the right content for each platform means rethinking the necessity of click-through links
- How finding your voice in the crowded social marketplace means understanding what your brand personifies and how it looks to others first
- Why working your way to the top in social means reaching outside your focus area for additional learnings
Resources
- Ben Boskovich on Twitter: @benbosk)
- Esquire) on Snapchat), Instagram), Facebook), Twitter), Pinterest), YouTube), and Tumblr)
- Dash Hudson)
Visit SocialPros.com) for more insights from your favorite social media marketers.
