Eric Hultgren, Director of Social Media and Content Marketing for MLive Media Group, joins the Social Pros Podcast to discuss why casting a narrow but deep net in social can bring in more leads than launching across all platforms, all the time.
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In This Episode
- Why robust social media marketing doesn't mean getting leads to the top of the funnel
- How fast moving social leads to a lather, rinse, and repeat approach to strategy
- Why knowing the success of your content means understanding your audience's expectations for each platform
- How going deep on one platform instead of wide on many leads to more authentic and committed leads
Resources
- Eric Hultgren) on Twitter: @EricHultgren)
- MLive Media Group) on Twitter), Facebook), Instagram), YouTube), and LinkedIn)
- #everythingismarketing blog)
- Now Playing 4 Kids)
- Facebook Pixel)
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