Matt Wolpin, Senior Manager and Head of Social Media for Juniper Networks, joins the Social Pros Podcast to discuss how educating internal stakeholders on social can lead to triple digit leaps in engagement and click-through rates.
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In This Episode
- Why ensuring quality internal content means proving your point with an audit
- How focusing on the end user instead of product sales leads to a robust social community of advocates
- Why developing a robust social strategy means spending time on internal education
- How simple three-word posts with the right angle can lead to 1,000+ engagements
Resources
- Matt Wolpin on Twitter: @mwolpin)
- Juniper Networks) on Facebook), Twitter), YouTube), LinkedIn), and Instagram)
- Weekend Reading Essentials)
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