Nicole Lazzaro, immersive media trailblazer, entrepreneur and game industry veteran has run XEODesign for 27 years. She discovered how game mechanics create emotion, designed the 1st iPhone game, and the 4 Keys to Fun used by millions of leading developers worldwide. Her 4 Keys are baked into the AI for the Sims and inspired IBM Watson’s sentiment analysis. Her game Tilt World planted 16K trees in Madagascar. Recent XR accomplishments include Follow the White Rabbit as well as Unscramble the Oracle, a choose your own adventure for AR headsets that inspires healthy play walking around the block.
