Andrew Lau is the CEO and founder of Think Codex – a multiple award-winning Gamification Organization headquartered in Malaysia. He is also the current Chair of the International Gamification Confederation (GamFed) – which is a community of gamification experts, academia and professionals from around the world. During his university years, he averaged 16 hours of video gaming daily for up to 2 weeks straight only to repeat the pattern after 1-2 days break. Back then he was passionate about gaming, but now he is passionate about the science and art behind games - which is the whole area of Gamification.
